Revolutionary Pricing Strategy: Making DJs Sell Their Firstborns?
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When it comes to techno, few labels can claim the kind of impact that Dimitri Hegemanns’ Tresor has had on the genre. Founded in Berlin in 1991, Tresor stands strong as one of the most influential techno labels in the world, thanks to its uncompromising sound and its association with the legendary nightclub of the same name.
At the heart of Tresor’s sound is a commitment to hard, raw, and uncompromising techno. From its early releases by pioneers like Juan Atkins, Jeff Mills, and Robert Hood, to more recent output from artists like Surgeon, DVS1, and Marcel Dettmann, Tresor has always been at the forefront of the techno scene.
One of the key factors behind Tresor’s success has been its close association with the club of the same name. Located in an abandoned bank vault beneath a department store in Berlin’s Mitte district, Tresor quickly is one of the city’s most iconic nightclubs, and a jewel in the techno scene. Tresor’s sound system is legendary, and its dark, industrial aesthetic perfectly complements the label’s hard-edged sound.
Over the years, Tresor has continued to evolve and expand its sound, while remaining true to its roots. In addition to its core techno releases, the label has also delved into other genres, including ambient, electro, and experimental music. One of its most successful ventures has been the Kern mix series, which features compilations curated by some of the biggest names in techno, including Ben Klock, DJ Stingray, and Objekt.
Tresor has continues to push boundaries and innovate, with releases from a new generation of techno artists like VTSS, Hector Oaks, and Shlomo. But despite its evolution, Tresor remains true to its core values of hard, raw, and uncompromising techno.
For fans of techno, Tresor is a label that needs no introduction. But for newcomers to the genre, Tresor is an essential starting point as one of the most important labels in electronic music today.
Written by: HMR
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